Revolutionizing Credit Score Management and Loan Discovery
A comprehensive UX case study focused on simplifying credit management and loan discovery for Indian consumers.
Existing credit apps are overly complex, leaving users confused about their credit scores and loan eligibility.
Find credit apps overly complex
Struggle to interpret credit scores
Have trust issues with financial apps
Feel overwhelmed by financial data
Users don't understand what affects their credit score or how to improve it effectively.
High rejection rates due to unclear eligibility criteria and misleading pre-qualification.
Financial dashboards overwhelm users with too much data and complex terminology.
Lack of security indicators and transparent processes creates user hesitation.
Understanding user behavior and market gaps through comprehensive research methods.
Identified major pain points and user needs through in-depth conversations.
Quantified behavior patterns and preferences across demographics.
Found gaps in current market solutions and opportunities for improvement.
Discovered high abandonment during onboarding through analytics review.
Prefer mobile-first experiences for financial management
Check credit scores per month on average
Average session time before abandoning
Rely on app recommendations for financial decisions
Meet our primary users and understand their goals, needs, and pain points.
32 • IT Professional • Bangalore
₹12 LPA Income
26 • Marketing Executive • Mumbai
₹6 LPA Income
Mapping the user journey from onboarding to achieving their financial goals.
Four core features designed to address user pain points and build trust.
Real-time score monitoring with personalized roadmap showing exactly what actions to take for improvement.
Pre-qualification showing eligibility without hard inquiries, saving users from unnecessary rejections.
Progress tracking with achievements and milestones making credit building engaging and motivating.
Visible compliance badges and security indicators building confidence in financial data sharing.
Validating design decisions through user testing and iterative improvements.
Measuring success through business metrics and user satisfaction improvements.
Finally an app that explains credit scores in plain English!
I improved my score by 89 points in 6 months following their recommendations.
The loan comparison saved me ₹1.2 lakhs over 5 years.
The talented individuals who brought CreditBridge to life through collaboration and expertise.
Team Lead & Lead UX Designer
Project LeadershipUX Researcher
User Insights & AnalysisUI Designer
Visual Design & PrototypingProduct Designer
Design Strategy & SystemsDesign Brainstroming from Behance
User Reviews from Quora
Sprint collaboration for Case Study Preparation
Cross-functional team
Insights gained throughout the design process that will inform future projects.